Blue apron promotion6/25/2023 ![]() "Unboxed" is also reminiscent of Chipotle's annual Cultivate Festivals, where the burrito chain holds events that include concerts, food trucks and tastings, and talks about food and sustainability in order to promote the brand. ![]() The announcement follows similar promotional moves such as when the company said last week that it was partnering with model and cookbook author Chrissy Teigen to include some of her recipes in its meal kits over a six-week period, and earlier this year when it partnered with Airbnb to feature recipes developed by local chefs who are also offering Airbnb Experiences. The move is the company's first attempt to extend the brand from the home to experiential events in cities like New York, Los Angeles, Minneapolis, and Austin. ![]() As part of a program it's calling "Unboxed," Blue Apron is offering a range of pop-up events like cooking classes, movie nights, and panel discussions with chefs.
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